Disney Infinity Gets Delayed by Two Months, But Not for The Reasons You Think

Illustration for article titled emDisney Infinity/em Gets Delayed by Two Months, But Not for The Reasons You Think

Usually, when a big video game gets delayed, you can easily call out the reasons: development wasn't proceeding as planned, more time to make it even better or porting it to other platforms.

But, in the case of toy/video game hybrid Disney Infinity, the release month is shifting from June to August because retailers asked. A New York Times article quotes Disney Interactive co-president John Pleasants:

Mr. Pleasants said retailers, impressed with the public reaction to Disney's demonstration of Infinity in January, pushed for an introduction closer to the all-important holiday season, which starts in October. "The date became an issue in terms of them asking, ‘Is there a better opportunity here?' " Mr. Pleasants said.


Pleasants' remarks in the NYT piece also make it seem like Infinity is on track to be done in time for the original June release plan. It's an odd change of pace for retailers to want a game to come out later in the year, but the thinking seems to be that this will give the cross-platform title a clear runway to impressive sales.

The new timeframe also nudges Disney Infinity closer to the fall debut of Skylanders Swap Force, the upcoming entry in Activision's super-successful collectible-toy-game franchise . Guess we're going to get something closer to an actual showdown between the two plastic kingdoms when they both hit store shelves later this year.

Disney Delays Release of Video Game and Toy Initiative [The New York Times]

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Glenn Wilson's Moustache

So instead of releasing it a the beginning of summer when you could hook kids who are out of school for 10-12 weeks, they're pushing it back until October so it can compete with lots of other holiday releases (as well as your primary but already establish main competitor) during a time of year when school kids will have less time to game.

Strange choice. In fact, I'd say bad choice, but that's probably because I don't understand marketing.