To: Crecente
From: Bashcraft
RE: iPod Touching
Venting! And sorry to do so. But, I dunno, it seems like companies recently have gone overboard with the drip fed PR tactics. There are games, games that I am recently excited about, but that are being mishandled by their publishers. These drip fed PR tactics actually hurt the games in the long run, I think. Hyping hype and creating unrealistic expectations do not help anyone, but only set us up for fleeting moments of false satisfaction and disappointment in the long run.
It's our job to cover the industry. That's what we do. But, recently this is a noticeable chunk of what we've been covering: countdown clocks to countdown clocks, Twitter tweets announcing announcements, trailers with a couple minutes or seconds of gameplay footage. It's a trend, I know, but not one I'm particularly fond of. Are you?
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