Coca-Cola Is Launching A Vending Machine Subscription Service In Japan

Illustration for article titled Coca-Cola Is Launching A Vending Machine Subscription Service In Japan
Photo: TOSHIFUMI KITAMURA/AFP via Getty Images (Getty Images)
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Like Coke? A lot? Well, according to Nikkei (via Gearoid Reidy), the drink maker is rolling out a special subscription service in Japan.

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For 2,700 yen ($25) a month, subscribers get one Coca-Cola from any of Japan’s 340,000 vending machines per day. That would save about 900 to 1,000 yen ($8-$10) a month on a Coke a day at the regular price.

The new service is called “Coke On Pass,” the subscription an addition to the Coca-Cola Japan’s Coke On app. The drink company has been experiencing lower vending machine sales due to covid-19, and this is a way to shore up those numbers, it seems.

I like Coke! (Actually, I like Dr Pepper more, but Coke is fine!) Though, I’m not sure if I could drink it every day. Just thinking about it right now makes my teeth hurt. But as translator Jake Jung points out, Coca-Cola Japan does make other drinks, including coffee and tea, so that could help limit the sugar, if not the caffeine, intake.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

DISCUSSION

vaguedreams
VagueDreams

I’m assuming vending machine prices are greatly marked up right?  How much would it save if you bought it yourself to have a coke at home?