Coca-Cola Is Launching A Vending Machine Subscription Service In Japan

Like Coke? A lot? Well, according to Nikkei (via Gearoid Reidy), the drink maker is rolling out a special subscription service in Japan.

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For 2,700 yen ($25) a month, subscribers get one Coca-Cola from any of Japan’s 340,000 vending machines per day. That would save about 900 to 1,000 yen ($8-$10) a month on a Coke a day at the regular price.

The new service is called “Coke On Pass,” the subscription an addition to the Coca-Cola Japan’s Coke On app. The drink company has been experiencing lower vending machine sales due to covid-19, and this is a way to shore up those numbers, it seems.

I like Coke! (Actually, I like Dr Pepper more, but Coke is fine!) Though, I’m not sure if I could drink it every day. Just thinking about it right now makes my teeth hurt. But as translator Jake Jung points out, Coca-Cola Japan does make other drinks, including coffee and tea, so that could help limit the sugar, if not the caffeine, intake.

Kotaku EastJapan