A service company in the Chinese city Handan held “No-Face Day,” which was inspired by the character No-Face from Studio Ghibli’s anime Spirited Away.

[Photo by ChinaFotoPress/ChinaFotoPress via Getty Images]

According to ChinaFotoPress, the PR stunt day was designed to help relieve the pressure of smiling to customers and clients. Because nothing is as relaxing as wearing a hot, sweaty mask on your face while trying to work. But hey, it beats forcing a smile.

[Photo by ChinaFotoPress/ChinaFotoPress via Getty Images]

[Photo by ChinaFotoPress/ChinaFotoPress via Getty Images]

Okay, this one photo makes the whole day worth it.

[Photo by ChinaFotoPress/ChinaFotoPress via Getty Images]

This one, too.

[Photo by ChinaFotoPress/ChinaFotoPress via Getty Images]

[Photo by ChinaFotoPress/ChinaFotoPress via Getty Images]

Top photo by ChinaFotoPress/ChinaFotoPress via Getty Images

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