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Celebrity Names Are Driving Up Coke Bottle Prices in Japan

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Coca-Cola launched its "Share a Coke" promotion in Japan. And people looking to make a quick buck, er, yen, are auctioning off bottles with celebrity names.

On Yahoo! Auctions, celebrity names are being offered as pairs. So, for example, bidding starts at 5,000 yen (about $50) for this "Koshi Inaba" set. Inaba is the lead singer of Japanese rock band B'z. Keep in mind, a bottle of Coke costs under two bucks.

According to Get News, a set with "Yuta" and "Tamamori" hit 6,250 yen ($61) with Yuta Tamamori being a member of boy band Kis-My-Ft2. A set of name bottles for all the members of girl group Momoiro Clover Z went for 15,000 yen ($150), Get News adds. Some of the names of famous folks are hard to find, hence the amped up prices.

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However, a quick look around Yahoo! Auctions Japan shows that most of the more expensive bidding hovers between 1,000 yen and 2,000 yen (between $10 and $20), but these bottles that say "Fujigaya" and "Taisuke" are 3,000 yen ($30). Taisuke Fujigaya is a member of Kis-My-Ft2. Likewise, his name is not so common. Thus, one would think it's hard to find bottles with "Fujigaya" on them.

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Here are some more auctions, with images created by Yahoo! Auctions Japan user ukdoubledecker:

How about sharing a Coke with Prime Minister Shinzo Abe?

ヤフオクで市販のコカコーラのペットボトルが高額で取引されているぞ!落札価格15000円! [GetNews]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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