As with many of the game's tactless marketing stunts, EA's big Super Bowl trailer for Dante's Inferno has run into a problem: broadcaster CBS has demanded edits to the commercial.
Not for the dark, mature tone of the ad, nor the graphic scenes of violence which punctuate the clip; it's because of the tagline used at the end: "Go To Hell". That was a bridge too far for the TV network, so EA has had to change the final line of the clip to "Hell Awaits" instead.
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You can watch the clip as it was intended to air below. UPDATE - Nope, that wasn't the Super Bowl trailer. This is.
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CBS rejects 'Dante's Inferno' Super Bowl ad (video) [Hollywood Reporter]