Sony, never one to release straight-forward ads, is at it again with the PS Vita's debut commercial. Honestly, I don't understand it.

The screens flashes 12.17, which is Dec. 17, which is when the Vita launches in Japan. That I get. That, however, is just the beginning.

There's a guy on a bike. Okay, I understand that. Shadow blocks move—perhaps an allusion to the handheld's AR tech?

Then, the ground says "PS Vita". Likewise, I can wrap my head around that.

The screen reads ゲームの未来が変わる or "The future of games will change". This, too, I comprehend. The PS Vita will change the future of video games.

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But add all of it together, and it doesn't quite suss out. Someone care to explain it to me? Thanks!

PlayStation VITA CM [YouTube]


You can contact Brian Ashcraft, the author of this post, at bashcraft@kotaku.com. You can also find him on Twitter, Facebook, and lurking around our #tips page.