“But, deep down, nobody cares about not having CDs any more. The future is digital, and there's nothing you can do about it.” Patrice Desilets—the man behind the Assassin’s Creed franchise—talks about how moving away from physical games might be the way that AAA games make money again in this GamesIndustry International article.
You wanna know why no one cares about CDs anymore?
Because the business model of the music industry changed for the better of the consumer.
You could spend $1 on that one song you love that you hear on the radio instead of $15 on an album.
If you honestly think that giving total control of the market to someone like Microsoft will lead to less expensive games, I envy you. Remember when that EA exec said that "games need to be cheaper, the $60 business model is broken." Well, then Origin came out, and lo and behold, almost every game is $60.
If you want us to give us so much, you better bring it, because if I can't rent games before I buy them, and you're not letting me rent games for a comparable value, then your games better be keepers. It's like Reggie said, "want to combat used games? Make better games."