Blizzard Loses Sponsor Over Hong Kong Actions

When Blizzard decided to take action against a pro Hearthstone player for speaking out over the ongoing protests in Hong Kong, they ate a lot of shit from fans. They also, it turns out, lost a commercial sponsor in the form of Mitsubishi Motors.

The Taiwanese branch of the Japanese auto giant had been a sponsor of all of Blizzard’s esports events, but just two days after Blizzard’s decision to sanction Blitzchung for his actions, Mitsubishi Motors withdrew its support.

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A Mitsubishi Motors Taiwan spokesperson confirmed the move to The Daily Beast, which had first been noticed by Reddit users earlier in the month when the company’s logo and models of its vehicles stopped appearing alongside casters.

A reminder that BlizzCon, the company’s annual fan gathering, starts this Friday.

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About the author

Luke Plunkett

Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs cosplay.kotaku.com.