Blizzard's World of Warcraft is a hugely successful MMO. So if you are game developer and you want to make a hugely successful MMO, copy WoW, right? Right? Wrong, says WoW.
"There are a lot of people that try to emulate World of Warcraft - and as flattering as that is our end it's definitely not the right move," says Blizzard producer Shane Dabiri in magazine PC Zone.
"I know that World of Warcraft is very successful, and so people think if they were to make another game just like it they could somehow capture that audience. However, I don't think that's what players are looking for.
"Players that have invested time in WOW don't just want to do the same thing in other game - they want to try something completely new and different," he argues.
"I think the industry needs to move in that direction to come up with some innovative new MMOs that are trying really different things. Take City of Heroes - at least that's something that's not a fantasy game."
Man's got a point. There already is WoW. If someone wants to play a World of Warcraft like game, then they'll probably play, well, WoW.