A ton of people on the mailing list for BioWare's Old Republic MMO received an email earlier today that basically said "hey, how's that beta treating you?". Even though they weren't in the beta.
Cue an instantaneous freak-out as millions of voices (well, thousands) cried out in terror (well, excitement) and were suddenly silenced, users believing, given the nature of the email, that they'd received a beta invitation and somehow missed it.
So they flooded the game's forums to get more information, to try and find out how to cash in this missing invitation, or ask where their invitation had got to. Which promptly broke the game's forums. Leaving them both excited and confused. Which is never a healthy combination.
If you're reading this, and got one of these emails, and aren't already in the beta: sorry. You weren't invited. You just got an email you weren't supposed to get.
UPDATE - BioWare has since issued a statement on the mix-up, which reads:
Earlier today, two e-mails were sent to members of the Star Wars: The Old Republic community. These e-mails were sent to a larger group than intended, and have caused some confusion in the community. We can confirm that these e-mails were from EA and BioWare and apologize for any confusion they have caused. Please note that receiving these e-mails does not affect your chances to be invited to test the game. Thank you all for your understanding!
[thanks everyone!]