How cute. It's not at all scary, of course, but then, the 3DS game its promoting - Spirit Camera: The Cursed Memoir - doesn't look terribly terrifying either.
Still, it's a neat idea for Nintendo of America, even if it is nowhere near as cool as the company's Japanese equivalent for the same game, which if you haven't seen, you probably should.
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Spirit Camera: The Cursed Memoir - Live-action Promo [YouTube, via Tiny Cartridge]