Barry Petchesky

For The Sake Of Sex: Serena Williams Drops Pants, Pretenses In Video Game Ad

Let’s talk about sex. More specifically, sex, and sports, and video games, the perfect trifecta of ways to grab a certain demographic’s attention, and hopefully dollars. Watch the above commercial, a web-only spot for 2K Sports’ Top Spin 4. I’ll give you a couple of minutes if you need some time alone. What you just…