Apex Legends Skins Delayed After Company Changes Its Name Mid-Promotion

Illustration for article titled Apex Legends Skins Delayed After Company Changes Its Name Mid-Promotion
Image: Apex Legends

This week was supposed to see the release of a new set of branded skins for Apex Legends, done in collaboration with streetwear label Chinatown Market, but that company’s decision to rebrand in between the skins’ announcement and release means Respawn currently has them on hold.

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The skins were originally due for release on March 30:

But on the same day, Chinatown Market announced a major decision to rebrand the entire company, after criticism that its name—a tribute to New York’s Canal Street, a major part of the city’s Chinatown district—was an act of cultural appropriation, which management has to its credit acknowledged was “not our name to use”.

Respawn now says the skins will be “back with a fresh look after the rebrand.

Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs cosplay.kotaku.com.

DISCUSSION

invadingduck
InvadingDuck | Zachary D Long

Yeah, this is weird because I don’t think anybody asked for this crossover in the first place? Don’t get me wrong, I’d probably get cool Apex clothes or whatever from whatever brand (there were some sweet sneakers they showcased a while back), but I’m not too keen an putting a real-world brand on my in-game character. For one, it’s tacky. For two, if this whoopsidoodle and the Overwatch League skin debacle has taught me anything it’s that there’s always the chance it could age very poorly.

Anyway...Respawn, please give me these shoes.