If you’re lucky, opening a loot box in Apex Legends might get you a set of “heirloom” items. These are ultra rare cosmetic items with a less than one percent chance of dropping, though you’re guaranteed to get one after 500 boxes. One player ended up paying $500 to go through 500 boxes in the hopes of getting the illusive items. Now that he has them, he doesn’t feel like it was worth it.
Cole is a 24-year-old who says he’s been gaming all his life. He’s not stranger to microtransactions in many of their forms, including loot boxes. Cole told Kotaku over Reddit private messages that before Apex Legends, he was playing Fortnite. In a post that’s now been removed from the Apex Legends subreddit—though lives on in a cached version on Google—Cole wrote that he played Overwatch and Rocket League as well.
“These games didn’t tempt me into ludicrous spending. In my many hours in both games I probably spent less than $30 total,” he wrote. “I’ve never had much luck when it comes to loot boxes and despite wanting the items inside, I knew the math behind it and wasn’t going to throw my money around chasing the carrot on a stick.”
Yet Cole ended up spending $500 on Apex Legends loot boxes in order to find the heirloom items. The items are for Wraith, and he’s a Wraith main. He knew that if he opened 500 boxes, he’d definitely get the heirlooms. According to the Apex Legends FAQ, “When a player opens an Apex Pack, there is a <1% probability of an Heirloom Set dropping. Heirloom Set drops do not deduct an Apex Pack from your inventory. … A player cannot open more than 500 Apex Packs without receiving an Heirloom set (assuming the player does not own all of the available Heirloom Sets).”
The guarantee of eventually getting the set was what sent Cole on a spending spree.
“Once I bought my first bundle my brain became wired in a way that I wasn’t going to stop until I got the heirlooms,” Cole told Kotaku. “The feeling of going box to box wasn’t even enjoyable. … As I opened more and more crates, I would move on to the next crate and skip over the new items I got entirely if I knew it wasn’t the heirlooms. Not even unboxing the rare legendaries items excited me.”
Cole did get the heirloom items, but later wrote on Reddit that the experience “wasn’t worth it.” He knew that if he told people how much money he spent, they’d call him “irresponsible” or an “idiot.” He told Kotaku that he took to Reddit to make fun of himself a bit, and also warn people not to let the hunt for heirloom items get to your head. The post ends with an invitation to roast Cole if you want to, but he also says that he hopes his post will “maybe help prevent someone from doing the same thing I did.” He still kind of can’t believe he did it.
“To be honest, best way to describe how I feel after spending the $500 would probably be in ‘shock,’” he said. “I’ve definitely made some ill advised purchases in the past on different things not gaming related but there’s just something different about spending so much on a random chance at virtual items that hold no real value to most people, you know?”
Cole isn’t sure that loot boxes are immoral, per se, but after this experience and reading the experiences of others, he has a more rounded picture of what the problems with loot boxes can be. In Reddit private messages, he likened them to gambling.
“Are they potentially anti-consumer and predatory? Maybe. Is gambling in general immoral? It’s a tough question,” he said. “Many people love to gamble and many do it responsibly. It can be a fun activity when done in moderation. Free to play games need to make money in someway and loot boxes offer that. On the other hand, many other free to play games thrive without the addition of controversial loot boxes.”
As a former Fortnite player, Cole said that his ideal way to monetize Apex would be similar to its battle royale brethren—having an item store where you can buy individual cosmetic items instead of having loot boxes. But he also doesn’t see any reason for Respawn to change the way they’ve monetized the game.
“Respawn and EA would have made much less money from me personally if I could buy the heirlooms outright for say $30 rather than gamble on crates and end up spending $500 like I did,” he said. “I know my story is not unique.”