In a video announcing the move, Michael explained that he believes working closer with Xbox and Microsoft would allow him to help more streamers, raise more money for charity and throw larger gaming events.

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He also mentioned that he will still appear on other streams on other platforms, though his own main channel will be Mixer exclusive. Micahel swapping to Mixer follows two other popular streamers, Ninja and Shroud, who both made the same move.

It seems Mixer is serious about growing its service. But even after arguably the biggest streamer in the world, Ninja, moved to the service back in August, Mixer didn’t see a huge increase in its viewership numbers. It seems it might take more than just a few big names to catch up with Twitch.