Funcom's new MMORPG The Secret World officially launches today and with it, this new trailer for the game.

The game is in some ways a departure from most traditional MMOs. The biggest difference is that it's set in our real Earth, in the 21st century. Characters wear jeans and business suits and carry smartphones and tell you to go Google things. Players wander around plausibly recreated corners of London, New York City, and Seoul. And then horrible monsters leap out of the woodwork to eat your face. You know. Like they do.

Yours truly has been putting some time into the game over the past few days, and it's definitely an interesting experience. My first log of impressions will be running later this afternoon.