I've got a basic rule when it comes to consumer electronics: the white the better. The white PS3, the original Xbox in its rare white, the DSi in glossy white, the new white 360, they all look great.

That's just my tastes, though. Artist and advertising man Andrew Miller has a different reason for emphasising the colour: he's spending 100 days painting consumer objects white to remove all branding. In the end we're left with just the object.

In addition to the NES pad pictured above, other cool things he's whitewashed are featured in the gallery.

Brand Spirit [Andrew Miller]