The USA got the PS3 video download store in 2008. In parts of Europe, it launched in 2009. As is the way with many things video game related, it's only this week launching in Australia.
"Hundreds" of movies will be available when the service kicks off this Thursday, in both standard and high definition, with rentals starting at AUD$4 and purchases at AUD$8.
Some of the movies available at launch include Avatar, Capote, Dreamland, Inglorious Basterds, Up In The Air, Ninja Assassin, Sherlock Holmes, Surrogates and...Twilight New Moon.
For reference, the Xbox 360's comparable service launched in Australia a few months back. I'd be keen to see how it's been performing, and how Sony's performs, given Australian internet service providers' stingy monthly download limits.