This is a new colour scheme for the Xbox 360 controller, due out next month, which appears to be a GameStop/EB Games exclusive. Gee, what a scoop.
It looks like it should be wearing heavy boots and mulling around a mall complaining about things. Or transforming into Spawn in front of a backdrop of flames, for an ill-advised Spawn/Go-Bots crossover. Or even skulking around the waters of the North Atlantic.
One thing it doesn't look like? Something that, as part of a play-and-charge bundle, is worth $70 (which is the pack's asking price).