There's been a lot made recently about the PS3's price point. Some say it's too expensive, some want a price cut. But for Sony exec Jack Tretton, those folks are not thinking long term.

"We could've come out with a PlayStation 2.5 for $299 or less, and in the first two or three years it would sell extremely well," he explains. "But there would be a point where people would be going, 'I am not really seeing the incremental leap.'"


For Tretton and Sony, they're "sacrificing the short term to pay dividends in the long term." Not sure how that works for Sony's bottom line, but hey, their company!

"People are having short-term thinking—the platform is not even three years old," Tretton adds. "It was $599; it's now $399." He goes on to say that Sony isn't planning to snare all customers in day one, but over a ten year period.

We're just glad that Sony didn't put out a PS2.5 so we have to buy another console. We're not made of money, you know.


Sony's Jack Tretton Talks PlayStation 3 and the 10-Year Console Cycle [Fast Company via Eurogamer] [Pic]