EA has announced that their card-based real time strategy game BattleForge is getting a new "competitive pricing strategy", with the retail price dropping to $29.99.

I love the term "competitive pricing strategy". It's a lovely way to say that not enough people were buying the game, so we lowered the price. The new price makes a great deal more sense than the original $50 price tag, especially for a game that has players purchasing in-game cards for real-world money.

$29.99 is a pretty good deal for the game, though I get the feeling that eventually this is one of those titles that will be available for next to nothing, relying solely on card purchases to generate revenue.