Many sports games make a fuss over their respective cover athletes, but really, the only one people give a damn about is the guy who turns up on the front cover of Madden.

Partly because it's one of the biggest-selling games in the world. Partly because some people have attached a ridiculous belief structure to the fate of the chosen athlete. And partly because, as much as people may publicly decry them, many of you love your sports games.

Realising this, EA Sports know they can squeeze a bit of mileage out of the process. Instead of naming the guy who will be on the box, they're naming nine guys on a shortlist. And revealing only four of them this week.


Cheap, we know, but in the interests of keeping sports fans in the loop, here they are:

- Steelers QB Ben Roethlisberger
- Giant RB Brandon Jacobs
- Vikings RB Adrian Peterson
- Ravens FS Ed Reed

While there are still 5 names to go, my money's already on Peterson.