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NFTs are still a thing

Image: Bored Ape Yacht Club / Geoffrey Huntley / Kotaku
Image: Bored Ape Yacht Club / Geoffrey Huntley / Kotaku

Video game fans can pretty quickly accept a lot of bullshit. Just look at how fast people got used to DLC after bemoaning horse armor or how quickly people have turned on battle passes and want fucking loot boxes back. So it was nice last year to see gamers rise up and collectively shout back to tech bros, “LOL FUCK NFTS!” And yet, in 2022, game companies are still trying to make NFTs a thing, even as basically everyone mocks them endlessly.

Sim City creator Wil Wright is still making an NFT game. Square Enix is still trying to make NFTs a thing. Gamestop spent a ton of money on NFT bullshit. Epic let devs release NFT games on its store. And Dr. Disrespect is working on an NFT game, too. Almost all of this will fail, based on how NFT projects have gone down in the past. In fact, the Gamestop NFT marketplace basically has already. But a lot of this stuff was already in development before the world turned on NFTs. And instead of cutting their losses, companies are deciding to ride the storm and hope they land on an island of profits in the end.

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