Despite R-Rating And Pandemic, Demon Slayer Sets Box Office Record In North America

Illustration for article titled Despite R-Rating And Pandemic, Demon Slayer Sets Box Office Record In North America
Screenshot: Aniplex USA@YouTube

Earlier this spring, when it was announced that Demon Slayer was getting a dreaded R-rating in the US, there was concern that this could impact the movie’s performance. Those concerns, it seems, were wrong.

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According to AFP, Demon Slayer earned $19.5 million in the United States and Canada during its opening weekend, which is the biggest opening weekend for a foreign-language film ever. That’s impressive for an R-rated anime feature film during a pandemic!

Heck, it’s impressive for any foreign-language feature.

Previously, the top spot was held by Zhang Yimou’s epic Hero, which raked in $17.8 million during its opening weekend in 2004.

The Motion Picture Association gave Demon Slayer an R for “violence and bloody images.” The anime is—make no mistake—violent.

In comparison, the movie is PG-12 in Japan (the country’s version of PG-13), where it has also broken numerous box office records. It’s not uncommon to see children in Japan wearing Demon Slayer t-shirts or, due to the pandemic, wearing masks with a green checkered pattern à la hero Tanjiro Kamado.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

DISCUSSION

ummyeahnintendo
ForeverGrey

I still can’t get into this show. A friend of mine likes it so much, so I’m giving it a watch, but even 7 episodes in, I still don’t see what’s so special about it. Feels very generic so far