![Image for article titled Gabe Newell's Likeness Is Still Selling Underwear In China](https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/akrbohziwbzkq4s7wre0.jpg)
Several years ago, someone spotted Gabe Newell’s face on packaging for China’s “Long Dian” underwear. Now in 2019, his likeness is still being used.
Redditor ChggnNggts recently published a photo on r/pcmasterrace of packaging with Gabe Newell’s Photoshopped mug. The source photo the underwear maker is using isn’t current.
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![Image for article titled Gabe Newell's Likeness Is Still Selling Underwear In China](https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/hxl2tptpb8majnme4his.jpg)
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According to Chinese site Sohu, these Long Dian drawers went on sale in 2015. They’ve been spotted since then on a semi-regular basis, with game fans in China and abroad puzzled and amused by the company’s decision to use the Valve founder’s face.
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![Image for article titled Gabe Newell's Likeness Is Still Selling Underwear In China](https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/bwkdnyuhf0ctyvnve7y8.jpg)
![Image for article titled Gabe Newell's Likeness Is Still Selling Underwear In China](https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/idqppd0nq6ekvrpa9bnw.jpg)
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I wonder if Gabe knows...