The Total War Steam Community Was ‘Awful’ Until The Devs Brought In A Moderator

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According to developer Creative Assembly’s Grace Carroll, the Total War series’ Steam community was, until very recently, a mess. Largely left to their own devices, forums became “toxic” and “an awful place to be.” Instead of letting the trash fire burn, though, the developer decided to dedicate resources to putting it out.

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Speaking at the Develop Conference in Brighton, England today—as detailed by GamesIndustry.biz in an in-depth post—Carroll explained that the developer had let things on Steam get “highly toxic.” And given Valve’s largely hands-off approach to, well, everything, that can lead to some serious nastiness.

“If you have a toxic audience, it’s going to stay that way, because the nice people are going to leave,” Carroll said. So the studio gave a new employee the task of cleaning up the Total War Steam community. This helped change the users’ behavior, she said. “Just having that visible presence of moderation, knowing that someone was deleting threads and banning people, turned it around in about a week,” she said. “People start to self-moderate. They tell each other off. They start reporting things.”

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Suddenly, there were consequences to people’s actions. They weren’t hollering into a void anymore when they were angrily making demands of developers, either. People started apologizing for their mean comments.

At this point, the community is still by no means perfect. Carroll said that divisive and dissenting topics pop up, and trolls still exist. But those issues are systematically and consistently managed now.

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Kotaku senior reporter. Beats: Twitch, streaming, PC gaming. Writing a book about streamers tentatively titled "STREAMERS" to be published by Atria/Simon & Schuster in the future.

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DISCUSSION

williamzabka4242
Williamzabka4242

This is part of the reason I think that something like Kinja, despite its awful interface and many other issues, ultimately works. I try to post daily and be as positive (and funny and insightful) as possible knowing that hopefully one day I will be pulled out of the greys. On the other hand I post here knowing confidently that trolls and assholes won’t. If I stay in the greys forever that’s fine with me, as long as I remain there with the awful people that can sometimes permeate sites with comments enabled (especially when it comes to gaming).