It Took Five Years For One Man To Find The First NES Advertisement

Illustration for article titled It Took Five Years For One Man To Find The First NES Advertisement

A neat little piece of gaming history has been archived in full thanks to preservationist efforts. The original advertisement for the Nintendo Entertainment System has been catalogued after a five year search.


Archivist Frank Cifaldi managed to get his hands on an issue of Consumer Electronics containing the advertisement after an extended search period. The publication was located on eBay and purchased for $6.99 USD.

“It’s very hard to get these,” Cifaldi said. “This is literally the second issue I’ve seen in five years of looking. This was extremely lucky.”

If the NES in the advertisement looks a bit different to you, that’s because it is actually the Advanced Video System. The AVS was the first prototype attempt at making a US based Famicom. Among one of the more interesting aspects of the machine is that it was supposed to use wireless controllers. It is currently on display at the Nintendo World store in New York City.

The erosion and loss of older games and the ephemera surrounding them is a major issue facing the industry today. In addition to lost games and prototypes, lost magazine advertisements, interviews, and behind the scene information threatens to give us an incomplete picture of game history. Thankfully, we now have another little morsel preserved.

Former Senior Writer and Critic at Kotaku.


Why did they work so hard to find this? Doesn’t seem too important. I mean if future generations never saw this, it wouldn’t affect them. Hell it had no effect on us.