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14,000 People Are Watching Meat Cook Right Now

And now so are you.

Arby's never-ending crusade to get people to accept mayonnaise on a smoked brisket sandwich has culminated in this — a 13 hour live stream of a piece of seasoned meat inside of a smoker. While it took a visit to Arby's test kitchen in Atlanta to convince me of the Smokehouse Brisket sandwich's worthiness, 14,000 people could not fit inside of the building, so they are doing this.

Seems it's hard for some folks to believe that a fast food restaurant would spend 13 hours on anything, let alone the meat for a single sandwich. So Arby's ran a 13-hour commercial in Minnesota over the weekend (via Uproxx), and now it's live-streaming slow-cooking animal flesh.

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As of this writing, 14,681 people are watch the stream. That's the stupid magic of the internet, ladies and gentlemen, bringing large groups of people from all over the world together to do completely pointless things. Now if you'll excuse me, I have to take a ride down the street, dammit.

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DISCUSSION

PIRATEorNINJA
PIRATEorNINJA

so its that hard for people to believe meat can be put in a cooker and then left alone for 13 hours..... its not that hard to do and doesn't require that much effort. take meat...take cooker....place meat in cooker......wait 13 hours.....

people should be more concerned that the same type of establishment cant take the time to prepare and cook burgers the same. they dont want to spend the time needed to prepare fresh meat or cook it so they premake patties and freeze them and cook them super fast to save time. EVEN wendies that says "fresh never frozen" does this, you can see them bring out huge packages of rock hard frozen square patties from the freezer and they dont try to hide it.

also the McRib which is one of Mcdonalds great success that people love is one of the worst types you can eat. its nothing more than pink slime formed into a rib shape and soaked in BBQ sauce to hide the truth of what it really is..... and people love it