If you don’t know 18-year-old Koyama Miki (小山美姫), you’re far from alone, but it’s definitely ignorance you should correct. She’s in the Japanese Formula Four Championships and, like a lot of young racers, she’s gunning for a slot in F1. She’s good enough that Honda just let her thrash an S660 in a brand new commercial.
Jalopnik East has covered all the developments of the Char Anzable Gundam Toyota Auris promotional concept, to a small production run, and finally to its second and current iteration. It has been profitable for Toyota, so perhaps unsurprising that Toyota is heavily promoting it in animated commercials and going all…
These are not Final Fantasy Chocobos. They’re Toyotas. But if they were, I guess they’d look like this? Or maybe they’d be fluffier? Not sure, but what is sure is that Toyota has once again teamed up with Square Enix to sell Japanese people cars.
Each year, Toyota has a special event at its company conference building and at the Shizuoka Prefecture Fuji Speedway to help teach kindergarteners how to behave in a world with cars. This is especially important because starting as elementary school first graders, most will walk to school every day. It has Power…
Japanese role-playing game? Urban eco-car? I don't see the similarity, either, but hey, somebody at Toyota did.
Commuting to and from my other job as a junior high school English teacher on the Saitama/Gunma border, I see a lot of really cool cars on the road. Vehicles you can only really find in Japan, especially if they are special editions. Product tie-ins are huge in Japan, and cars are no exception.
UFO Catchera are Sega redemption games. Arcade punters operate a claw and attempt to pull out prizes that range from stuffed animals to instant noodle. Sega didn't make this particular UFO Catcher. Toyota did.
The Nagoya-based auto maker is already going after Western otaku with its bizarro take on virtual idol Miku Hatsune. Next up? Japanese otaku.
Toyota is the world's biggest auto maker. It must be doing something right. This ad, though, isn't one of them.
At least dad here doesn't look like a doofus flailing the Wiimote. He's still got the swervy hands and overbite that indicate the the guy was told to look like he's playing a video game, not actually play one.
Car maker Toyota unveiled the FT-CH "dedicated hybrid concept" at the North American International Auto Show in Detroit, a car notable for its younger skewing design, cheaper price and, in Toyota's own words, its "8-bit generation" inspired design.