No offense to McFarlane Toys, who’ve done a great job with the various franchise figure lines over the years, but Halo is much too big a property for a relatively niche company to handle. Now Mattel’s got the master license, and they’re putting it to good use.
At last summer’s San Diego Comic-Con, Mattel announced that it would be making a special line of Barbie figures featuring characters from the upcoming Batman v Superman film. And since the movie’s premiere is just over a month away, the Batman version has just appeared on Amazon.
The trailers for Batman v Superman: Dawn of Justice have revealed there will be some truly epic battles playing out between the Dark Knight and the Man of Steel, but deep down there’s a part of me who would find it just as entertaining if the two battled it out like a pair of Rock ‘Em Sock ‘Em Robots.
Yes, that’s right—this is a working Halo Needler. It shoots amazing darts that magically stick to targets, just like in the game. (No, they don’t explode.) It’s part of an entire line of new Halo dart guns produced by BOOMco. And I just tried them all.
When Google introduced its cardboard VR headset, there was an easy point of reference. It's like a View-Master, but with full-on virtual reality. And now, the marriage is official because Mattel and Google are partnering to make just that: A Google Cardboard-powered View-Master.
As a kid, I strapped a Nerf gun to my bicycle so I could dive bomb the neighborhood kids, while traveling—I imagined—at five times the speed of sound. As an adult, I’ve carried a foam-firing blaster to no fewer than three jobs. But a funny thing happened last year: I realized my old guns weren’t any good anymore.
Shiny Toy Guns: check out this write-up on Mattel's quest to make the best toy gun—one of the lead designers seems to take at least some inspiration from Borderlands, according to the article.
In late 1982 Mattel fashioned a generic fantasy barbarian with an even more generic name into a children's media goldmine. First came the toys. Then came the cartoon, with its horribly-limited animation. It got so big that in 1987 Dolph Lundgren starred in a live action Masters of the Universe movie. Glitchsoft's …
This is Adam, Prince of Eternia, defender of the secrets of Castle Grayskull. Fabulous secret powers were revealed to him the day he held aloft his magic sword and said "By the power of Grayskull, I have the power!" He's kind of a big deal, and he's coming to iPhone and iPad to prove it.
I love gaming apps, and I love toys. This week I'm taking a look at gaming apps that employ physical toys to enhance the play experience, starting with a look at Mattel's Apptivity Batman and Cut the Rope games. Let's play with toys!
Well, how else could it work? Mattel explains the straightforward board game port of Rovio's iPhone hit Angry Birds, which is a simple pig smashing game. Angry Birds: Knock On Wood is coming soon, but playable at CES right now.
If you treasure all that time spent building Mousetrap's contraption and its inevitable collapse midway through, then Angry Birds: Knock on Wood, a board game due later this year from Mattel, is perfect for you. Yes, it has a slingshot.
Mattel is the company behind some of the world's hottest toy brands, including Hot Wheels, Barbie, Fisher-Price, and Masters of the Universe. Now the company hands over the rights to create video games on those properties to THQ.
Publisher THQ just got the rights to make video games based on a whole range of Mattel toy properties. Think Barbie, Hot Wheels, Fisher Price and, most promising, Masters of the Universe.
Collect, share, and race your own custom Hot Wheels creations in Hot Wheels Racing Circuit, an online multiplayer racing game now available from Mattel.
Word from the Scrabble makers at Mattel is that proper nouns will be fair game for Scrabble players as of this summer. [UPDATE: Not so fast concerning this "rule change."]