If you’re a He-Man fan that likes to keep their MattyCollector.com figures pristine in their packaging then look away. It’s about to get really sad up in here.

Shiny Toy Guns: check out this write-up on Mattel's quest to make the best toy gun—one of the lead designers seems to take at least some inspiration from Borderlands, according to the article.

In late 1982 Mattel fashioned a generic fantasy barbarian with an even more generic name into a children's media goldmine. First came the toys. Then came the cartoon, with its horribly-limited animation. It got so big that in 1987 Dolph Lundgren starred in a live action Masters of the Universe movie. Glitchsoft's …

This is Adam, Prince of Eternia, defender of the secrets of Castle Grayskull. Fabulous secret powers were revealed to him the day he held aloft his magic sword and said "By the power of Grayskull, I have the power!" He's kind of a big deal, and he's coming to iPhone and iPad to prove it.

I love gaming apps, and I love toys. This week I'm taking a look at gaming apps that employ physical toys to enhance the play experience, starting with a look at Mattel's Apptivity Batman and Cut the Rope games. Let's play with toys!

Earlier this year we heard about the Angry Birds' board game from Mattel. Then we had a chance to see the game in action at CES. Now we've noticed that it's for sale over on Amazon for $20. And there are PICTURES!

Well, how else could it work? Mattel explains the straightforward board game port of Rovio's iPhone hit Angry Birds, which is a simple pig smashing game. Angry Birds: Knock On Wood is coming soon, but playable at CES right now.

If you treasure all that time spent building Mousetrap's contraption and its inevitable collapse midway through, then Angry Birds: Knock on Wood, a board game due later this year from Mattel, is perfect for you. Yes, it has a slingshot.

Mattel is the company behind some of the world's hottest toy brands, including Hot Wheels, Barbie, Fisher-Price, and Masters of the Universe. Now the company hands over the rights to create video games on those properties to THQ.

Collect, share, and race your own custom Hot Wheels creations in Hot Wheels Racing Circuit, an online multiplayer racing game now available from Mattel.

Word from the Scrabble makers at Mattel is that proper nouns will be fair game for Scrabble players as of this summer. [UPDATE: Not so fast concerning this "rule change."]