After rescuing the DC movie-verse from rampant mediocrity, Wonder Woman deserves much more than the basic Barbie treatment. The Black Label Wonder Woman Barbie collection features articulated bodies, stunning face sculpts, amazing outfits and awesome accessories. They’ll do nicely.
So many of us grew up with Mattel toys—and now, as adults, that nostalgia is still part of us. Enter Gallery 1988, which holds annual art shows featuring works in all mediums based on Mattel’s most popular brands. Time to bring that childhood back.
In honor of today’s release of the eighth installment of The Fast and the Furious, Toy Time launches Ludacris, Vin Diesel and Dwayne Johnson from the hoods of Mattel’s Stunt Stars vehicles.
One of the highlights of last year’s Batman V. Superman, Gal Godot’s Amazonian warrior has her own movie in June, Justice League in November and a whole slew of toys, statues and collectibles shown at the 2017 New York Toy Fair to fill the space between.
Announced last week in advance of the 2017 New York Toy Fair, Mega Brands has added Pokémon to its Mega Construx line, with sets coming this fall. I got a chance to snap some of them during Mattel’s Toy Fair event, and they aren’t too shabby.
My children used to love playing with colorful plastic blocks. Then they discovered iPad entertainment, and there was no going back. Or is there? Bloxels from Pixel Press is a clever learning toy that lets children build their own video games and characters, one block at a time.
Now available in stores across the country, Game Developer Barbie is here to prove that anyone has the power to create crappy match-three games, even if they only have five points of articulation.
This is one of the coolest things you could see at a K-Mart back in the late ‘70s. The kiosk, not vintage video game collector Jason Brassard, who shows off the beige beauty in Trade-in-Games’ video. He’s pretty cool too.
If you’re a He-Man fan that likes to keep their MattyCollector.com figures pristine in their packaging then look away. It’s about to get really sad up in here.
A construction toy take on the vinyl pop culture figure craze, Mega Bloks new Kubros sets are great, unless your kit is missing bricks.
Boys read comic books. Girls play with dolls. Or at least that’s how it used to be in ancient times. Mattel’s new DC Super Hero Girls dolls blur tired old lines both ways, so I recruited my doll-loving wife to help us take a look at the newly-launched line.
I wasn’t sure about Jared Leto’s Joker in the early images. The full Suicide Squad movie trailer didn’t help. Today I was there when Mattel debuted the official action figures and nope, still not feelin’ it.
While most of New York’s Javits Convention Center is occupied by the the press, buyers and exhibitors of Toy Fair 2016, over in the North Hall they’re holding the first annual Play Fair. You know, for the kids.
No offense to McFarlane Toys, who’ve done a great job with the various franchise figure lines over the years, but Halo is much too big a property for a relatively niche company to handle. Now Mattel’s got the master license, and they’re putting it to good use.
Following Wonder Woman and Batman, the latest addition to the Barbie Batman v Superman: Dawn of Justice line has finally been revealed, and Mattel definitely saved the best for last. If being dreamy was a superpower, this version of the man of steel would be invincible even to kryptonite.
At last summer’s San Diego Comic-Con, Mattel announced that it would be making a special line of Barbie figures featuring characters from the upcoming Batman v Superman film. And since the movie’s premiere is just over a month away, the Batman version has just appeared on Amazon.
The trailers for Batman v Superman: Dawn of Justice have revealed there will be some truly epic battles playing out between the Dark Knight and the Man of Steel, but deep down there’s a part of me who would find it just as entertaining if the two battled it out like a pair of Rock ‘Em Sock ‘Em Robots.
Virtual reality headsets are the future we were promised, but it’s unclear if they’ll just end up being toys for rich people. However, with a little help from Google, Mattel is resurrecting the classic View-Master for VR. The best part? It’s only $30.
They haven’t officially been announced by Mattel just yet, but a promotional video on YouTube reveals a new addition to the BOOMco dart blaster line in the form of springy targets that can be clamped to moving or stationary objects. If you listen closely, you can hear your co-workers cheering.
As a kid, I strapped a Nerf gun to my bicycle so I could dive bomb the neighborhood kids, while traveling—I imagined—at five times the speed of sound. As an adult, I’ve carried a foam-firing blaster to no fewer than three jobs. But a funny thing happened last year: I realized my old guns weren’t any good anymore.
