How do you make even more money off of one of the most popular game franchises? Add a dash of gaming's most iconic character, that's how.

Yesterday, two new characters were revealed for popular game Puzzle & Dragons: Gaia and Kraken. And for some in Japan, the reveal came at the worst time.

Crossing over with everything from Batman to Hello Kitty, mobile sensation Puzzle & Dragons has almost become more marketing machine that monster-collecting puzzle game. I don't mind though, because look at how adorable Rei Anayami is. There's more.

Role-playing game Puzzle & Dragons, which features puzzles and, um, dragons, has been a smash hit mobile title. The game is getting a 3DS version this month in Japan. And next spring, it's coming to Japanese arcades.

Goichi Suda's Grasshopper Manufacture was acquired by GungHo, and the first title to emerge is Lily Bergamo.

Two of the world's most addictive mobile games, Taito's Groove Coaster Zero and GungHo Online's Puzzles & Dragons, are crossing-over August 12-24. There'll be special Groove Coaster Zero-themed dungeons and creatures popping up in the puzzler, while a special P&D song pack will be available in the rhythm game for…

Popular smartphone game Puzzle & Dragons is coming to the Nintendo 3DS. The handheld version has two protagonists for 3DS owners to pick from: one male and one female. Can you spot them?

Continuing with their series on the PS4, this week, Japanese gaming magazine Weekly Famitsu published the second half of their two-part developer interview, with several more Japanese developers sharing their thoughts on Sony's new console.

Japanese publisher GungHo has recently nabbed Suda51's Grasshopper Manufacture, known for games such as Killer7, No More Heroes and Lollipop Chainsaw, welcoming it as the fourth in their already impressive lineup of developers that includes, among others, GRAVITY Co. of Ragnarok Online fame. From the press release:

GungHo Online Entertainment's Puzzle & Dragons is a game that contains both puzzles and dragons. It's generated more than three million downloads in Japan. I'd say a good half of those downloaded it simply because the game's name features all anyone really needs in a video game.

Believe it or not, the PlayStation Vita has been quietly picking up steam this fall. Two new Vita games from Japan with weird premises and even weirder titles—Dokuro and Orgarhythm—are coming to the U.S. within the next couple of weeks.

The upcoming PSP version of the popular online juggernaut Ragnarok is offering a demo that allows players to finish the game's first ending. According to Famitsu, that took the publication around 16 hours to do.

Earlier this month, South Korea's GungHo held a, well, GungHo Festival in Tokyo. The event also saw the Ragnarok Online Japan Championship—so there was that, too!