According to ESPN, the NBA Street series is officially "on hiatus." Yes, we know. The trail of tears forms to the left. The NBA licensed street ball series, once part of the EA Sports BIG label and kind of a big deal, looks to have gone the way of the dinosaur, thanks in part to Wii Sports. EA Sportsman Peter Moore…

It's easy to crack jokes about EA Sports' new "Freestyle" brand - as well as their "All-Play" tags for their Wii games - because jokes either EA Sports or the casual end of the gaming spectrum are a dime a dozen. Get past those, though, and you see new boss Peter Moore's being driven by a single, steely purpose: take…

Electronic Arts announced today the latest "sub-brand" of its EA Sports label, a division it calls EA Sports Freestyle. Freestyle is described as representing the "lighter side" of sports, with "no rules, just fun." Yes, I know what you're thinking, "I liked it the first time, when it was called EA Sports BIG." But…