Sony Turns Hotel Into Giant Concrete PS4S

Sony's holding a PS4 "review" event in New York this week, and it's going down at The Standard High Line, a weird-looking old hotel that's not exactly in the middle of Times Square. I was wondering why Sony would choose such an odd building for such an important event, but this light show explains it.

For reference:

Sony Turns Hotel Into Giant Concrete PS4

I mean, sure, it's no PS3 building...

Sony Turns Hotel Into Giant Concrete PS4

..but for a temporary event it's doing an OK job.