Usually, verdicts of "winners" and "losers" coming out of E3 press conferences are little more than armchair pondering. One person's view of some competing events that don't really matter. But today, boy, it's hard seeing Sony's press conference as anything but a punch in the face to Microsoft's Xbox One ambitions.
The second half of Sony's conference saw them systematically taking apart Microsoft's entire platform policy with the Xbox One, presenting the PlayStation 4 as a console able to undercut almost everything Microsoft was offering. Or, in many cases, forcing consumers to endure.