“Tighten your bond with your beloved Eevee. Hug this feature plush Eevee to make its ears move and activate cute sounds. Three modes with 10 sounds and phrases. SRP: $29.99. Ages: 3 years and up.”

This is the official art from Tomy’s Toy Fair press kit for My Friend Eevee, the follow-up to My Friend Pikachu. This is not how you treat your friends.

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This is how you treat your friends.

I didn’t get a live picture of My Friend Eevee, as the version at the show is a work in progress, but I lost it when the Tomy rep picked it up and gently throttled it.