Sony recently announced that it would be building some PlayStation 3 consoles in Brazil. Which would for most of us have been a fairly inconsequential piece of news, if not for the fact there's some video of the factory floor, showing Sony workers putting the machines together. And it's fascinating.

While I've never seen how the majority of PS3 consoles are put together in China - and likely never will - there's a surprising amount of hands-on work here.

The clip's in Portugese, but the language of "hypnotic footage of PlayStations being made" is universal.

Sony inicia fabricação do PS3 em Manaus [YouTube]