Felix Kjellberg is a jokester, and that sense of humor has helped him build the biggest empire on YouTube. But at the end of a recent video titled âDELETING MY CHANNEL AT 50 MILLION,â the Swedish superstar gets serious.
âI will delete my channel once Pewdiepie hits 50 million,â Kjellberg declares, with a completely straight face. âI think itâs gonna be pretty fun, Iâm excited to delete my channel and start fresh with a new shitty channel probably. I wonât quit YouTube, Iâll just delete the channel.â
The announcement happens at the very end of a 10 minute video where Kjellberg talks about the recent YouTube controversy involving the mysterious loss of subscribers and views, an issue which is affecting many top YouTubers at the moment. (YouTube, for its part, denies that thereâs anything out of the ordinary going on right now.)
Multiple times, Kjellberg notes that YouTube is âkillingâ his channel, and that overall, videos which have been historically popular for him are suddenly underperforming for no apparent reason. So, in an effort to beat YouTube to the punch, he says heâs going to just get rid of the channel once and for all.
…allegedly. Pewdiepie has claimed that heâs going to do this before the video:
https://twitter.com/embed/status/803665338860761088
But with Kjellberg, you never can tell. He follows swearing that heâs completely serious with screams that fans should âbopâ that subscribe button. We reached out to Maker Studios to clarify, and will update if we hear back. For now, Kjellbergâs fans donât know what to make of his announcement. Many top comments assume this is nothing but clickbait:
Others, however, are taking Kjellbergâs statements at face value:
Kjellbergâs proposed stunt doesnât seem completely unbelievable. Recently, Kjellberg made a troll channel called Jack septiceye2, based, obviously, on the green-haired Irish YouTuber. Despite uploading a single video within the last few weeks, the channel has already accrued over 1.4 million subscribers. With proper maintenance and enough promotion, it probably wouldnât be difficult for Kjellberg to build a healthy second channel with millions of subscribers.
Over the last year, the Pewdiepie channel has also had an underlying friction, as Kjellberg slowly distances himself from many of the things that made him famous. Heâs doing fewer Letâs Plays of horror games like Amnesia, and the ones he does play, he doesnât necessarily play up the scare factor. Over and over, comments will tell him that they miss the old Pewdiepieâthe childish one, who liked making crass sex jokes and always went for the low-hanging fruit.
The Pewdiepie of 2016 can still be immature, sure, but heâs also just as likely to get very real. A defining aspect of recent Pewdiepie videos is existential angst, as he describes the bleak reality of making #content for a machine he cannot fully control or understand.Â
âI think the thing is that I have a lot of younger audience [members], and I think my humor got drier, and they donât get it,â Kjellberg said.
Instead of continually fighting against an audience that no longer understands him, wouldnât it just make more sense to start over? I can picture a Pewdiepie-less world easily, even if it means we lose the biggest channel on YouTube. Plus, Kjellberg has been expanding to other ventures recently, including game development and YouTube Red shows.
Or maybe Kjellberg is just pulling everyoneâs leg. Guess weâre going to find out soon: Pewdiepie is currently sitting on a little over 49 million subscribers.
Update 12/3 9:37 AM:
