It’s official: Activision has indeed purchased Major League Gaming, as was rumored over the weekend. The most interesting part? They want to take esports to television.

Speaking to the New York Times as part of the embargoed official announcement, Activision boss Bobby Kotick was as blunt as ever, saying he wants to take competitive gaming to a traditional television channel. “I have a simple vision for this,” he told the paper. “I want to build the ESPN of video games.”

Easier said than done, of course—casual viewers might find a game of basketball more accessible than, say, a game of Dota 2—but it’s an admirable goal nonetheless.

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You can reach the author of this post at jason@kotaku.com or on Twitter at @jasonschreier.