It's become a well-worn truism over the past few years now that video games, far from being "just for kids," appeal to a wide and diverse audience. The average gamer is in his or her late 30s and has been at it for many, many years.
But what of the kids? The current 8-18 set are still out there, even if they aren't the sole focus of the industry. They're also the group that may grow up to be disenchanted with gaming. How much are they playing, in an always-on, games-on-every-device world?