30 Rock is a fantastic television show. But 30 Rock's Liz Lemon is a developmentally stunted mess of a person, in some respects. Take, for example, her knowledge of child-rearing, as learned from The Sims.
The Maxis/Electronic Arts life simulation was name-checked on the most recent episode of the NBC comedy, one of the better video game-related cameos in recent memory. Certainly better than recent video game allusions from Ghost Whisperer and The Simpsons.
And they may have even worked in a little Donkey Kong joke, a warm up to let you know that video game jokes are incoming. Or do Italians smash barrels outside of the Mario universe in situations that I'm not aware of?
30 Rock "Mama Mia" [Hulu - thanks, Haroon!]