UPDATE: Netflix Looking Into Movie Streaming On The Wii

According to a rumored customer survey, Netflix is gauging subscriber interest in a streaming movie and television service on another current generation console, this time on the Nintendo Wii.

According to a report on Joystiq, the Netflix streaming subscription service would be comparable to the one implemented via Xbox Live. The proposed service for the Wii would offer a library of "over 12,000 choices" to Netflix subscribers over the internet, but would require that a "Netflix Instant Streaming Disc" be in the console's drive while watching.

That could imply that Nintendo has no plans to closely integrate Netflix streaming into the Wii as Microsoft did with its "New Xbox Experience" upgrade.

Nintendo has already announced its intentions to bring a streaming video on demand service to the Wii in Japan, but would offer original, more family friendly viewing options.

This development could have been foretold by Curt Marvis, president of digital media for Lionsgate, just a few weeks ago. The entertainment exec said that he expected to "see the Wii come into the market with the ability to stream movies, which I think is maybe going to happen as soon as this year."

Consider it rumor for now, as Netflix has not officially announced plans to partner with Nintendo on such a service. We've reached out to Netflix to learn more and will update when we hear back.

Update: According to our sources, Netflix streaming on the Wii would be a "long" time off should it ever come to fruition. We're still waiting to hear from Netflix reps themselves.

Survey proposes Netflix service for Wii [Joystiq]