Amazon sells the Fire TV Stick at nearly zero margin during Prime Day because every person who plugs one in becomes a Prime Video subscriber, an Alexa user, and an Amazon customer with a direct line to the storefront. The Fire TV Stick 4K Select is down to $17, off its $39 list price and at its record low on Amazon, the number one best-selling streaming device in its category. Prime membership is required to access the price, and this is the newest model in the 4K Select lineup.
Which Fire TV Stick is right for you
Amazon has three Fire TV Stick models currently on sale for Prime Day, and the differences between them are straightforward. The standard Fire TV Stick HD streams in 1080p and is the right choice for anyone with an older TV that does not support 4K output. The Fire TV Stick 4K Select, which is this deal, streams in 4K Ultra HD with HDR10+ support and is the right choice for the vast majority of buyers with a modern 4K television. The Fire TV Stick 4K Max sits above it with Wi-Fi 6E connectivity, more RAM for faster navigation, and ambient display features for anyone who wants the fastest possible performance and has a Wi-Fi 6E router to take advantage of it. For most people with a 4K TV and a standard home network, the 4K Select is the model that makes sense without overpaying for features that will not be noticeable in everyday use.
The 4K Select streams everything the 4K Max does in terms of picture quality: 4K Ultra HD with HDR10+, Dolby Vision, and Dolby Atmos audio on compatible content. Every major streaming service is available including Prime Video, Netflix, YouTube, Disney+, Apple TV+, HBO Max, Hulu, Peacock, and Paramount+, alongside free ad-supported content from platforms like Tubi and Pluto TV that require no subscription at all.
Alexa+, Xbox cloud gaming, smart home control
Alexa+ is built into the 4K Select, handling natural language search across all connected streaming apps simultaneously rather than requiring you to search each service individually. Ask for a specific actor, a genre, or a mood and Alexa surfaces results from every app at once. The Xbox Game Pass cloud gaming integration is a genuinely useful addition for anyone with a Game Pass subscription: stream Call of Duty, Hogwarts Legacy, Outer Worlds 2, and hundreds of other titles directly through the Fire TV Stick with a compatible Bluetooth controller, turning any TV into a cloud gaming display without a console. Smart home control handles lights, thermostats, and compatible devices through Alexa without a separate hub.
Setup plugs into any HDMI port and connects to Wi-Fi, with the full Fire TV interface running in under a minute. Any television with an HDMI input becomes a smart TV the moment the stick is inserted, which is the use case that drives the 4K Select’s consistent number one ranking in streaming media players on Amazon.
The 4.2-star average across over 10,600 reviews reflects a product that works exactly as described for the vast majority of buyers, with the low scores concentrated among users who encountered Wi-Fi connectivity issues rather than any fundamental problem with the device. At $17 for Prime members at its record low, this is the lowest the Fire TV Stick 4K Select has ever sold for, on the streaming device that Amazon would almost rather give away than let sit unsold.
