Activision's action figure-driven Skylanders: Sypro's Adventure was a huge holiday hit last year, with parents…
Now playing
A few years ago, Paul Reiche and his team of game developers in Northern California were given a purple dragon and…
Now playing
Activision kicked off the launch of their toy-laden action brawler Skylanders Spyro's Adventure with a pajama…
Now playing
The next big thing in action figures is "interaction figures." That's the pitch we heard today during a showcase…
What if you could pick up a toy at Toys "R" Us, bring it home, and then upload it into a video game as a playable…