Advergaming is huge. At least that's the takeaway from Microsoft's John Kroese, who revealed that the Mike Borland and Ninja Bee developed Doritos' Dash of Destruction racked up almost a million downloads in December.

It's here, it's here! It's finally here! The award winning advergame from last year's Doritos Unlock Xbox challenge is finally making its way to the Xbox Live Arcade this weekend.