2K Drive skids onto iTunes at $6.99 this morning. 2K cares not for your traditional free-to-play nonsense, and so far the results have been pretty stellar. Hopefully the trend continues with 2K Drive, the ambitious racer/car fanciers' club from former Bizarre Creations folks, which should be available in the app

Speaking of hot mobile racing games, the first developer diary for 2K Drive gives us a pretty good idea of the ambitious scope of the celebration of driving Lucid Games is putting together. This is pretty sexy right here.