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Sell! Sell! Diablo III's Real-Money Auction House is Now Live

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Rejoice, well-moneyed individuals—Diablo III's real-money auction house, which lets players exchange real cash for in-game items, is now live in the Americas.

Blizzard has posted a guide for new users here, which lays out how to use the auction house, as well as how to attach the required Battle.net authenticator. Players with more questions can check out the Auction House Guide and the related FAQ.

This should be interesting.

Using Battle.Net Balance With The Real Money Auction House [Battle.net]

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