Cinematic trailers are everywhere in games marketing these days, so much so it's rare to see a title shown off for the first time any other way. As we become more familiar with them, though, we start to take them for granted.
Which is a bit of a shame, considering how much work actually goes into making one.
French visual effects studio Unit Image has made this great video showing how they put ZombiU's E3 trailer together.
It's...a hell of a lot of work.
Oh, and if you were wondering about the music, and thinking if you'd heard it before, yeah, you probably have.
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