Nothing Says JRPG Like a Toyota Hybrid

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Japanese role-playing game? Urban eco-car? I don't see the similarity, either, but hey, somebody at Toyota did.

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The Nagoya-based automaker has rolled out a new series of ads for the Prius C (aka the Aqua in Japan). The spots have video game music, such as this one:

That's "Voyage of Adventure" from Dragon Quest III. Because driving a Prius is an adventure. Right? Right?

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There's also another spot with music from Monster Hunter for the Prius C X-Urban. Monster Hunter isn't really a JRPG, but that's okay because the Prius C X-Urban isn't a car you'd take off-road. Ever.

『LONG DRIVE 冒険』篇 30秒 [Toyota]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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DISCUSSION

dan-the-man
Dan.the.Man

Typical Japanese nonsense. I mean, the pieces of this advertising, from actual product to setting and soundtrack are all fine, individually, but they have no logical connection when put together. Even though I know the reason behind these choices, such as the Japanese fascination with historic European architecture (I guess they find it exotic the way we westerns find their architecture exotic), the whole thing is tacky at best. I mean, you don't see a European commercial for a Japanese car use traditional Meiji locations and a soundtrack by Lady Gaga or Iggy Azalea. It just doesn't make sense in that combination. But the Japanese have a "special" way of seeing things and it's a trait seen in their food as well, with weird combinations of ingredients.