In China, dressing similarly is a bit of a thing between couples, and sometimes even friends. So having a competition between matching couples makes a lot of sense.

The competition was organized by Chinese social networking site Douban (via Shanghaiist) as a way to celebrate Winter's arrival. The site regularly hosts contests like these where users are invited to share photos related to a particular topic; really, it's more of a forum to share stuff rather than an actual competition.

Here are some of the silliest and cutest couples Douban managed to muster:

Competition Album [Douban, via Shanghaiist, thanks Eric!]

Questions? Comments? Contact the author of this post at andras-AT-kotaku-DOT-com.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.